Business Case Components

08 May 2009

Executive Summary: Introduction. Introduce project manager stakeholders to the purpose of the PMO's services.

Problems List: Focus. Define the specific problems to be solved.

Gap Analysis: Guidance. Show exactly what using each PMO service is intended to accomplish.

Benefit Statement: Motivation. Show what will be gained by participating in use of PMO services.

Growth Plan: Scheduling. Show when each service will be available, and when each goal will be achieved.

In designing publicity, it is important to distinguish between more active and more passive forms of publicity. Here are some examples:

Active and Passive Publicity
Item	Degree of activity
Require use of service	Very active
Hold meetings, make motivational presentations	Very active
Create email campaign, use as lead article on web site	Active
Promote with a schedule of available dates	Active
Announce	Passive
Place on web site	Passive

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